Bienvenido Cruz

The Major Arkana is an editorial combining photographs of 70s Rock icons as the Major Trumps of the Tarot deck.

…the tarot is an ancient teaching disguised as a game.
The tarot is a fortune-telling device
based on universal symbols.
The tarot is an art form used for fortune telling.
The tarot is a game disguised as ancient teachings…
- Rachael Pollack, The Vertigo Tarot

Draw a line from the birth of rock’n'roll in the ’50s to the moment when Rock reached its evolutionary peak and started to feed on itself with Punk Rock in the mid ’70s, everything since has more or less been an ironic pastiche of something that came before.. either a retro nod.. or a blatant copy.
- A Biased History of UK Glam Rock

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This music video for Ladytron was commisioned by Neumu.

Building on the narrative in the track, we follow our characters through their travels and added a back story to create a more dramatic arc, resulting in something a little more twisted.

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